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MARC View

Academic Term

January - May | 2nd Semester 2025

Proverbs 3:29: Devise not evil against thy neighbour, seeing he dwelleth securely by thee.
 
 

MARC View

LabelTagIndicatorsSubfieldContent
Leader00004456ntm a2200289 i 4500
Date and Time of Latest Transaction005 20221008170246.0
General Information008 211027s2020 ncf 000 0 eng d
Agency-assigned identifier035 _a(0000000000)184894
Cataloging Source040 _erda
Unknown0820 4_223
Unknown0820 4_a779
Main Entry - Personal Name100 _eauthor.
Main Entry - Personal Name100 _aBalani, Mark Joey E.,
Title2451 0_ba phenomenological study /
Title2451 0_cMark Joey E. Balani, and Jill Love L. Lobetania.
Title2451 0_aMixing art and business for economic sustainability by selected wedding photographers :
Publication264 1_aSilang, Cavite, PH :
Publication264 1_bAUP Press,
Publication264 1_c2020.
Phys Description300 _bcolor illustrations ;
Phys Description300 _c28 cm.
Phys Description300 _aviii, 62 leaves :
Content Type336 _atext
Content Type336 _2rdacontent
Carrier Type337 _2rdamedia
Carrier Type337 _aunmediated
Dimensions338 _2rdacarrier
Dimensions338 _avolume
Formatted Contents Note5050 _aTitle page -- Approval sheet -- Abstract -- Acknowledgement -- Dedication -- Table of contents -- Chapter 1. The problem and its background -- Statement of the problem -- Significance of the study -- Scope and limitations -- Chpater 2. Review of literature -- Wedding photography as an art -- Photography as a business -- Mixing art and business -- Synthesis -- Theoretical framework -- Definition of terms -- Chapter 3. Methodology -- Research design -- Population and sampling technique -- Data gathering procedure -- Analysis of data -- Ethical considerations -- Chapter 4. Results and discussion -- Wedding photographer's definition of art and aesthetics in business -- captured emotions in best and finest moment -- Making business through art and remain thriving -- Employing art principles and beyond as a factor in making the difference -- Using art through storytelling -- ensuring that there is "wow factor" -- Experience in the demand of art in their business -- Strong brand or style leads to client booking -- Art promotes the business -- Positive feedbacks that results in customer referrals -- Chapter 5. Summary, conclusion, and recommendation -- Summary -- Conclusion -- Recommendation -- References -- Appendces -- Appendix A. Similarity index certificate -- Appendix B. Research instrument -- Appendix C. Correspondence -- Appendix D. Interview transcription -- Appendix E. English editing certificate -- Curriculum vitae.
Summary Note520 _aWedding photography service is a popular (career choice) business these days. Art and aesthetics have been infused by seasoned wedding photographers in their works to stand out and thrive in the industry. However, there is no study done in investigating this study's premise that art and aesthetics suffuse in a wedding photographic work with a high demand. Hence, this study explored how art and aesthetics could make a difference, boost the business, and thrive. Using the theory of Fillis (2009) and the Theory of the Evolution and Development of Arts in Marketing Research (2011), this phenomenological study was conducted. Six selected seasoned wedding photographers were interviewed for their experiences in their business as offering services in wedding photography. Interview with the clients and wedding photos were used for triangulation. Through thematic analysis, emerging themes were collated. The participants defined art and aesthetic in their business as captured emotions in best and finest moment. Moreover, their business remains thriving because they are (1) employing art principles and beyond as factor in making the difference with sub-themes: (a) composition and style, (b) twist, (c) distinct identity; (2) using art through storytelling; and (3) ensuring that there is "wow factor". Lastly, their business experiences proves that (a) strong brand or style leads to client booking, (b) art promotes the business, and (c) positive feedbacks results in customer referrals. In a visually oriented audiences today, the mixing of art and aesthetics in business plays an important role in its ability to thrive in a brimming with competition world of wedding photography business. It is recommended that the clients and prospects on the art and service they are looking for be explored for further studies.
Subj: Topical650 0_aPhotography
Subj: Topical650 7_2sears
Subj: Topical650 7_aPhotographers.
Subj: Topical650 7_aArt and business.
Subj: Topical650 7_2sears
Subj: Topical650 7_aArt and photography.
Subj: Topical650 0_xEconomic aspects.
Subj: Geographical651 7_aFine arts
Subj: Geographical651 7_xResearch.
AE: Pers Name700 _aLobetania, Jill Love L.,
AE: Pers Name700 _d1988-
AE: Pers Name700 _eCo-author.

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