Title Details

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Wedding photography service is a popular (career choice) business these days. Art and aesthetics have been infused by seasoned wedding photographers in their works to stand out and thrive in the industry. However, there is no study done in investigating this study's premise that art and aesthetics suffuse in a wedding photographic work with a high demand. Hence, this study explored how art and aesthetics could make a difference, boost the business, and thrive. Using the theory of Fillis (2009) and the Theory of the Evolution and Development of Arts in Marketing Research (2011), this phenomenological study was conducted. Six selected seasoned wedding photographers were interviewed for their experiences in their business as offering services in wedding photography. Interview with the clients and wedding photos were used for triangulation. Through thematic analysis, emerging themes were collated. The participants defined art and aesthetic in their business as captured emotions in best and finest moment. Moreover, their business remains thriving because they are (1) employing art principles and beyond as factor in making the difference with sub-themes: (a) composition and style, (b) twist, (c) distinct identity; (2) using art through storytelling; and (3) ensuring that there is "wow factor". Lastly, their business experiences proves that (a) strong brand or style leads to client booking, (b) art promotes the business, and (c) positive feedbacks results in customer referrals. In a visually oriented audiences today, the mixing of art and aesthetics in business plays an important role in its ability to thrive in a brimming with competition world of wedding photography business. It is recommended that the clients and prospects on the art and service they are looking for be explored for further studies.

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