Academic Term
January - May | 2nd Semester 2025
Proverbs 11:31: Behold, the righteous shall be recompensed in the earth: much more the wicked and the sinner.
MARC View
MARC View
| Label | Tag | Indicators | Subfield | Content |
|---|---|---|---|---|
| Leader | 000 | 04509ntm a2200301 i 4500 | ||
| Date and Time of Latest Transaction | 005 | 20221008170246.0 | ||
| General Information | 008 | 211027s2021 ncf 000 0 eng d | ||
| Agency-assigned identifier | 035 | _a | (0000000000)184880 | |
| Cataloging Source | 040 | _e | rda | |
| Unknown | 082 | 0 4 | _2 | 23 |
| Unknown | 082 | 0 4 | _a | 659.14/4 |
| Main Entry - Personal Name | 100 | _a | Cabasi, Candace V., | |
| Main Entry - Personal Name | 100 | _e | author | |
| Main Entry - Personal Name | 100 | _d | 1996- | |
| Title | 245 | 0 0 | _c | Candace V. Cabasi, and Sophia M. Jaba-an. |
| Title | 245 | 0 0 | _a | Internet users perception of advertisement designs that incorporate the use of meme-based imagery / |
| Publication | 264 | 1 | _b | AUP Press, |
| Publication | 264 | 1 | _a | Silang, Cavite, PH : |
| Publication | 264 | 1 | _c | 2021. |
| Phys Description | 300 | _c | 28 cm. | |
| Phys Description | 300 | _a | viii, 60 leaves ; | |
| Content Type | 336 | _2 | rdacontent | |
| Content Type | 336 | _a | text | |
| Carrier Type | 337 | _2 | rdamedia | |
| Carrier Type | 337 | _a | unmediated | |
| Dimensions | 338 | _2 | rdacarrier | |
| Dimensions | 338 | _a | volume | |
| General Note | 500 | _a | BTh (BTFA) - Adventist University of the Philippines, Putingkahoy, Silang, Cavite, 2021. | |
| Formatted Contents Note | 505 | 0 | _a | Table of Contents-- Title page-- Approval sheet -- Abstract -- Acknowledgments -- Dedication -- Table of contents -- Chapter 1. The problem -- statement of the problem -- significance of the study -- scope and limitations Chapter 2. Review of literature -- Discussion of the different Variables -- Synthesis -- Theoretical framework -- Definition of terms -- Chapter 3. Methodology -- research design -- Participants of the study -- data gathering tools -- Data gathering procedures -- ethical considerations -- Analysis of the Data -- Chapter 4. Results and Discussion -- viewers' perceptions towards the IM based advertisements -- Timely -- Amusing -- Attention-grabbing -- Distinct to conventional advertising -- Qualities of an appealing IM based advertisement for internet users -- current -- popular -- humorous and engaging -- relatable -- Meme's appropriateness to advertisement’s message -- Impact of IM based advertisements on the Viewer's belief in the integrity of the brand or the product/ services being advertised -- Distinct to conventional advertising and individual experience -- Chapter 5. Summary, Conclusion, and recommendations -- Summary of findings -- Conclusion -- Recommendations -- References -- Appendices -- Appendix A Similarity Index Certification -- Appendix B Approval of the Ethics Review Board -- Appendix C English Editing Certification form -- Appendix D Interview Questions -- Appendix E Transcribed Interviews with Artists -- Curriculum Vitae. |
| Summary Note | 520 | _a | Due to the popularity of memes to the public, especially in social Networking Sites (SNS), Internet memes have become useful for advertising companies by integrating Internet memes to online advertisements to promote products during the current global state. Primarily, this employed a psychological approach to gather relevant information on Internet users' perception towards IM based advertisements drawn upon their personal experiences. Consequently, rich data were gathered through purposive sampling of twenty (20) Filipino internet users who are active on SNS, and the collated data were subsequently given Interpretation by utilizing Braun and Clarke's six-phase guide on thematic analysis. As a result, it is also found that Filipino Internet users perceive IM based advertisements in terms of being timely; popular; amusing; attention-grabbing; current; relatable; humorous and engaging; distinct to advertising; individual experience; and meme's appropriateness to advertisement's message. Results also showed aspects of perceptions used by participants to interpret images/memes they typically see online, or their orientation towards online objects; that also varies in terms of several methods to evaluate memes or images integrated in IM based advertisements. Further, participants found to be more engaged in some brands than others even they also typically promote their products/ services using meme-based ads; and that IM based advertisement has been useful in amplifying the popularity of different brand names nonetheless. In general, it is evident that some IM based advertisements leave lasting impressions on viewers, although researchers provide insight on how to improve IM based advertisements that contain weak context and quality. | |
| Subj: Topical | 650 | 7 | _x | Research. |
| Subj: Topical | 650 | 7 | _a | Fine arts |
| Subj: Topical | 650 | 7 | _2 | sears |
| Subj: Topical | 650 | 7 | _2 | sears |
| Subj: Topical | 650 | 7 | _a | Memes. |
| Subj: Topical | 650 | 7 | _a | Advertising. |
| Subj: Topical | 650 | 7 | _2 | sears |
| Subj: Topical | 650 | 7 | _2 | sears |
| Subj: Topical | 650 | 7 | _a | Internet advertising. |
| Subj: Topical | 650 | 7 | _a | Perception. |
| AE: Pers Name | 700 | _d | 2000- | |
| AE: Pers Name | 700 | _e | Co-author., | |
| AE: Pers Name | 700 | _a | Jaba-an, Sophia M., |
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