Academic Term
January - May | 2nd Semester 2025
Proverbs 4:12: When thou goest, thy steps shall not be straitened; and when thou runnest, thou shalt not stumble.
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MARC View
| Label | Tag | Indicators | Subfield | Content |
|---|---|---|---|---|
| Leader | 000 | 02605ntm a2200265 i 4500 | ||
| Date and Time of Latest Transaction | 005 | 20221008170156.0 | ||
| General Information | 008 | 210705s2020 ncf 000 0 eng d | ||
| Agency-assigned identifier | 035 | _a | (0000000000)184300 | |
| Cataloging Source | 040 | _e | rda | |
| Unknown | 082 | 0 4 | _2 | 23 |
| Unknown | 082 | 0 4 | _a | 759 |
| Main Entry - Personal Name | 100 | _e | author | |
| Main Entry - Personal Name | 100 | _a | Romantico, Marl Loui, | |
| Title | 245 | 1 0 | _c | Marl Loui Romantico |
| Title | 245 | 1 0 | _a | Social media platforms as a means of artwork promotion by successful visual artists / |
| Publication | 264 | 1 | _a | Silang, Cavite, PH : |
| Publication | 264 | 1 | _b | AUP Press, |
| Publication | 264 | 1 | _c | 2020. |
| Phys Description | 300 | _c | 28 cm. | |
| Phys Description | 300 | _b | illustrations ; | |
| Phys Description | 300 | _a | 56 leaves : | |
| Content Type | 336 | _a | text | |
| Content Type | 336 | _2 | rdacontent | |
| Carrier Type | 337 | _a | unmediated | |
| Carrier Type | 337 | _2 | rdamedia | |
| Dimensions | 338 | _2 | rdacarrier | |
| Dimensions | 338 | _a | volume | |
| General Note | 500 | _a | Baby Thesis (BTFA)- Adventist University of the Philippines, Putingkahoy, Silang, Cavite, 2020. | |
| Summary Note | 520 | _a | Social media platforms such as Instagram and Facebook are one of the most used online social applications in the world. The advertising in these platforms has become so widely used and beneficial to many large companies and organizations, and also for small businesses, as advertising through social media is much cheaper as opposed to traditional means such as billboards and television ads... So how do successful visual use these social media platforms as a means for advertising their works? How do they maintain their success? This study used qualitative research design, using Mezirow (1978) Transformative Learning Theory as framework. Purposive sampling was used to gather data. Two successful visual artists were interviewed to answer the study's objectives. The results generated themes such as: through consistent posts, re-posts, reaching out and open communication, sub-themes to main theme exposure effect. For second objective, the themes are through observations, open to criticisms, and network of influence. The personal experience of the artists and their contact with the followers has had a positive impact on the artworks. Interaction with followers has little effect on their creative ouput, though artists are seeking more likes. This research extends the study into mobile social media engagement in the art world, which is of great significance for social media research into the interactive psychology of artwork and digital marketing communications. Potential research on people curators and the fields of sociology analytics study is recommended. | |
| Subj: Topical | 650 | 7 | _2 | sears |
| Subj: Topical | 650 | 7 | _a | Social media. |
| Subj: Topical | 650 | 7 | _2 | sears |
| Subj: Topical | 650 | 7 | _a | Artists. |
| Subj: Topical | 650 | 7 | _2 | sears |
| Subj: Topical | 650 | 7 | _a | Arts. |
| Subj: Topical | 650 | 7 | _2 | sears |
| Subj: Topical | 650 | 7 | _a | Visual arts. |
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