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The focus of this study is determination of the viability and feasibility of establishing an off-site airport parking facility in Parañaque City. The following are the findings and results of the study. Marketing. The market study revealed that there is a P700 million market share and an organizational demand of P1.4 billion for an off-site airport parking facility. The service is rendered towards providing quality off-site airport parking services. This will be achieved by emphasizing car security, offering discounts and lower rates, strategically placing business near the airport, and hiring reliable people. Technical. The business will operate for 24 hours a day and seven days a week. The estimated duration of the business process is one hour and 15 minutes, excluding the actual rendering of the parking service which will vary per customer. The building wherein the business will operate is estimated to be worth P62 million and is situated in 611 NAIA Rd., Parañaque City, a lot leased from Manila International airport authority, due to its close proximity to the airport. A total of P3.5 million worth of equipment, vehicle,machinery,furniture and fixture, is needed for the business to operate effectively. Organization and Human Resource. Business operations will formally start 15 months after the preparation of the feasibility study; and partnership will be the form of its organization. A total of six partners will make up the partnership with one of them acting as the manager to whom all 19 employees will report to. The employees will also receive rice subsidy, uniform and clothing allowance, medical allowance, laundry allowance, productivity incentive, Christmas bonus, and 13th month pay aside from their basic monthly pay. Strategic Management. In order to attain the proposed business mission: "To provide quality parking service to its customers," objectives and strategies were developed. The business also has other strategies such as fire and earthquake safety precautions, contingency plans to convert the business into an apartment complex, as well an exit strategy in case of setbacks. Financial. The capital requirement of the project is P74.2 million which will be financed by six partners and a P14.2 million worth loan. Operations' return on investment for the first year is 2.06%, increasing in the following years. The current ratio for the first year is 2.76. The business will also meet its break-even point by serving 23,728 vehicles in its first year. Internal rate of return is 11.15%, while payback period is 9 years and 4 months. Socio-Economic Responsibility. The proposed business will benefit its stakeholders-the customers, the community, the church, the government, and the employees. Conclusion. Based on the findings of this study, the researchers therefore conclude that the proposed establishment of an off-site airport parking facility in Parañaque City is feasible. Recommendation. The researchers strongly recommend to the prospective investors the immediate implementation of the project.

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